Author: Imad Bazzi Overview of Press & Journalism Engagement Modern activism and the process of building awareness on a cause or idea by a non-governmental organization (NGO) requires media coverage and media engagement. The media being the biggest influencer has the potential to carry the message to a...
Author: Imad Bazzi Overview of Newsletters & Email Campaigns An email newsletter is a message used to inform an organization’s audience about the latest news about the organization or the sector, tips, or updates about a project or service. Message dissemination and reaching out to potential supporters is...
Author: Tania Haddad Overview of Stakeholder Freeman (1984) defines stakeholder as “any group or individual who can affect or is affected by the achievement of the organization’s objectives”. Lewis (2011) defined the term as those who “have a stake in an organization’s process and or outputs”. In non-governmental...
Author: Elias Ayoub Overview of Using Technology in Communication & Reporting The most exciting part of reporting and compliance is the introduction of technology. Conventional reporting tools have throughout the years offered an incomplete picture of the story transpiring during project implementation. More and more non-governmental organizations (NGOs)...
Author: Antoun G. Andrea Overview of Website & Online Presence Management “As we enter the 4th industrial revolution, and the barriers between the physical, virtual and biological realms are vanishing, online presence management is becoming critical to optimize the management of one’s institution, brand and persona. This document...
Author: Antoun G. Andrea Overview of Social Media & Online Community Management “Social media” is a very familiar term that has driven the third industrial revolution and lead interactions into the fourth revolution as barriers between the physical, virtual, and biological dimensions slowly dissolve. The term is constituted...
Author: Antoun G. Andrea Overview of Branding & Image Setting [Phone Rings] Me : Hello dear, I am so sorry I will not be able to attend the meeting today, I just had an accident. KS : So sorry to hear that, shall we reschedule? The deadline is closing in. Me...
Author: Tania Haddad Overview of Transparency As of 2000, transparency in the non-governmental organization (NGO) sector has been an issue that gained very high interest. The need of this transparency was due to many different reasons: the first and most important being the misleading behavior of some associations...
Author: Tania Haddad Overview of Communication and Outreach Communication & Outreach are a range of activities to communicate and increase public knowledge and awareness towards your mission. All projects that you execute, all goals and objectives that you reached should be communicated effectively to your stakeholders. The main...
