Course Description
By the end of the course, participants will utilize their acquired knowledge and skills to develop their own effective and efficient strategic communication plans that are vital to their organization’s transparency, sustainability and ability to attract funding.
Upon completion of the course, learners should be able to:
- Prepare a strategic communication plan that targets different stakeholders and follows clear objectives with
measurable outcomes - Recognize the key communication components and employ them effectively in the communication strategy
- Employ various types of communication activities that relate to a central theme
- Recognize effective branding components and utilize them in their strategic plans
- Prepare, manage and evaluate a strategic communication system
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- Format: Online Asynchronous
- Language: English
- Duration: > 20 hours