Branding & Online Communication

Course Description

Digital marketing is a valuable asset to the growth of any business including non-governmental and non-profit organizations. It allows the organization to focus on targeted audience for local and global reach. It enables NGOs to raise awareness, collect donations, promote campaigns, and achieve high visibility with key stakeholders.

This course provides professionals working in non-governmental organizations (NGOs) with a practical hands-on digital marketing training. It helps learners develop knowledge and expertise in developing a digital marketing strategy, advertising on social media platforms, and branding their channels. With this course, learners recognize how communication has the ability to engage individuals and communities and even mobilize the masses.

Learning Competencies

The learners will be able to:

  1. Create an effective digital marketing strategy with proper budget planning
  2. Prepare solid content that increases engagement
  3. Manage their social media platforms to achieve high visibility
  4. Build their brand
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  • Core in:
    • Communication & Reporting Strategies for NGOs
  • Elective in:
    • None
  • Format: TBD
  • Language: English
  • Duration: 32 hours